The Itchy Sweater Manifesto

The stock market has been the Mr. Hyde of its former well kempt self in the past few days.

For most people, it won’t matter so much, at least not directly. We all aren’t focused on flipping those assets, though enough of us are that resolution and calm will return. What are we doing though while our friends from college who were business mad continue to be mad? The answer is we’re producing, we’re building value by creating interactions that work and discarding those that don’t. I’m writing stories that (hopefully) spread and our production staff here at the paper are designing products and services that actually create something worth paying for. And this is the time to do it, grow your busieness now, Go!

Seth Godin as usual reminded us today that “they” meaning the impishly smart crowds over at Google, started point blank, directly in the middle, of the dot com melt down. Caesar built Rome into an empire in times of uncertainty and FDR re-aligned a nation during the Great Depression.

In the short-range costs of an wobbly stock market are real and uncomfortable, like that sweater your grandma gave you and wear only when she’s around. We are now almost always connected and therefore have an opportunity to furthering innovation more quickly. Let’s do what we can in the meantime and hope that supervision and regulation returns to Wall Street and those unruly Brooks Brothers devotes.

Focus people.



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