This time those fresh faces of fresh facers are headed west. As John Wayne said, “The Western Plains are rough but the east needs meat.” Though that’s a whole different kind of branding that involves a lot more pain for the great-American-bovine.
The street pounding Plaid crew will be visiting Vancouver, Seattle, Portland, Redding, San Fran, San Luis Obispo, San Diego and Vegas. They will be headed out on the trail in a van equipped with a camera, twitter (@plaid), blog, and instant messaging to show various companies throughout the tour how different social media tools can work for a brand.
The life of traveling brand man.
Last year Darryl, creator of Plaid, and co. did an east coast oriented excursion. Through trips like these businesses have a chance to meet their clients and potential clients and re-excite them about a service they receive or could receive.
It’s interesting to note that the Plaid folks are creating a paradox in that they are using a technologies, while on this epic journey, that allow for people far away from one another to correspond. It’s a way of proving that with energy and enthusiasm the world of face-to-face is not obsolete but coexistent with that of social and online media.